Sunday, September 13Digital Marketing Journals

Tag: basics

The Evolution of Email Deliverability: From Basics to AI-Driven Insights
20Feb By Casie GilletteNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Outbound Email Marketing, robot chat

The Evolution of Email Deliverability: From Basics to AI-Driven Insights

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! Achieving that coveted spot in the inbox requires more than just sending messages; it requires navigating spam filters and privacy laws, all while writing copy that drives opens and keeps engagement high. No easy feat. Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier.  That’s where AI comes in.  AI isn’t just helping to improve email deliverability. It’s turning the concept on its head, offering new strategies to help marketers deal with new changes and reach the inbox.  Let’s explore the transformation from basic deliverability tactics to cutting-edge, ...
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Do You Know Your Branding Basics? Think Again
5Aug By Stæven Frey, MFANo Comments
Blog, branding, branding strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Strategy

Do You Know Your Branding Basics? Think Again

There is no topic in business and marketing bigger than the topic branding.  When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts. You’ll find the topic seems to somehow encompass everything from mission, vision, and values, to colors, fonts, and messaging. The topic somehow does everything, doesn’t it? As you continue to investigate, you’ll discover that Investing in branding really matters. In today’s digital, post-covid marketplace, brand leaders all seem to know that harnessing the power of world-class bra...
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CSS Basics: Visibility: Hidden vs. Display: None
20Mar By Editorial TeamNo Comments
building website, creating a website, CSS, google web designer, internet design, Learn, web design, web design company, web designer, web page design, website builder, website design

CSS Basics: Visibility: Hidden vs. Display: None

visibility: hidden and display: none are two CSS properties that can be used to hide elements. While they may seem similar at first glance, there are some significant differences between them. In this article, we’ll explore these differences and provide some examples to illustrate their use. The UX Designer Toolbox Unlimited Downloads: 500,000+ Wireframe & UX Templates, UI Kits & Design Assets Starting at only $16.50 per month! DOWNLOAD NOW   visibility: hidden The visibility property in CSS determines whether or not an element is visible on the web page. If set to hidden, the element will be hidden from view, but it will still occupy space on the page. This means that any other elements that would normally be positioned after it will still be positioned as if the hidden element ...
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The Basics of NFTs [Infographic]
4Oct By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles. It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space. As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one of ...
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