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Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers

8Feb

By PhilNo Comments

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Added a Service Page to Your Site? Now Do These 30 Things for It to Help Your Local SEO and Grab Customers

Like my post? Please share! It’s fun to slap together a new “service” page and see fast results, because most of the time it doesn’t work out that way. More often, you’ll need to put in a little more gruntwork before that new page can help produce organic rankings, Google Maps rankings, and customers. As usual, your process counts for all the marbles. I can sum up the basic process: Make your new page hard for Google to miss, make it hard for would-be customers to dismiss, study your results from multiple angles over time, and improve the page over time. If you pull it off, you’ll create another little (or big) source of local visibility that makes you less dependent on the finicky Google Maps results, while (paradoxically) helping you perform better on the map. Exactly how do you do tha...

New Local Search Grid Module Added to BrightLocal Academy

We’re pleased to announce the arrival of a new BrightLocal Academy module all about how to use our latest tool: Local Search Grid. The module is called Put Your Rankings on the Map With Local Search Grid and is part of the ‘Level Up Your Local SEO with BrightLocal’ course. It includes lessons on: How to uncover deeper ranking insights How to set up a report to get the insights you need How to spot opportunities for growth and get ahead of the competition The module also has two short quizzes to test your knowledge and understanding. What is the ‘Level Up Your Local SEO with BrightLocal’ course about? The ‘Level Up Your Local SEO with BrightLocal’ course uses the power of interactive content to guide you through the theory of local SEO and shows you how to tackle it more effectively using...

Happy Alexa, Sad Alexa…. In November 2020, Amazon Alexa added… | by Alex Kintzer | Jan, 2021

In November 2020, Amazon Alexa added more new speech presets (“musical” and “conversational”) to their “Excited/Disappointed” Speech Synthesis Markup Language (SSML) presets debuted in November 2019.* Although Alexa does provide examples of the code for each preset, they are still pretty vague (good internal coding) so from an audio/neuroscience view, I was interested in what made the voices sonically different and how that compared to current literature on acoustic characteristics of language and emotional prosody, using the examples from their website.*I am a student and not affiliated with Amazon. All sounds, code and news are publicly available.With the original and new audio examples hard-panned L and R respectively, I was able to use Blue Cat Audio’s Freqanalyst Logic Pro X Plug-in t...