Storytelling - Digital Marketing Journals Hong Kong

17Jul

By byNo Comments

building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

User Research is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an element of theater to UX—I hadn’t really considered it before, but user research is storytelling. And to get the most out of user research, you need to tell a good story where you bring stakeholders—the product team and decision makers—along and get them interested in learning more. Article Continues Below Think of your favorite movie...

26Sep

By Dazzler Productions SA de CVNo Comments

building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

3 Essential Design Trends, October 2023

Today Every now and then, website design trends can leave you scratching your head. This month’s collection includes some of those. Even if they look good and follow some design principles, there’s a question about function or usability. These designs can sometimes surprise you and work amazingly, while other times, they simply fall flat. (You’ll have to be the judge here.) Here’s what’s trending in design this month: 1. Text Above the Hero Image This website design trend, featuring text above the hero image or video, can look a lot of different ways. In the examples below, you’ll see this range, from images that are still fully visible to those that sneak below the scroll. This design style also has a totally different vibe between desktop and mobile devices. On a desktop, the ima...

The Power of Storytelling in Sales: Connecting Emotionally with Customers

28Jun

By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Power of Storytelling in Sales: Connecting Emotionally with Customers

Effective sales techniques are crucial for businesses to thrive in today’s competitive market. One powerful approach that can make a significant impact is storytelling. By weaving compelling narratives, sales professionals can forge strong emotional connections with customers, ultimately leading to increased engagement and higher conversion rates. We will explore the importance of confidence, the art of storytelling, and deep product/service knowledge in sales. Additionally, we will delve into the connection between storytelling and digital marketing, specifically focusing on how it can enhance SEO efforts. Let’s dive in! The Importance of Confidence in Sales Confidence plays a vital role in sales interactions, as it helps build customer trust and credibility. When sales professionals exud...

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

25Jan

By Emilia TanaseNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...

TikTok Storytelling: How to Stand Out From the Crowd : Social Media Examiner

17Mar

By Michael StelznerNo Comments

Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast, tiktok

TikTok Storytelling: How to Stand Out From the Crowd : Social Media Examiner

Social Marketing Trends The data you've been missing! Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

7Sep

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Compelling Brand Storytelling for Marketers

In recent years, it's become fashionable for marketers to describe themselves as "storytellers" for their brand. But many brand narratives are deadly dull. That's because they lack the one element that every good writer uses: conflict. Every great story, whether a novel, play, film, or TV series, is based on a dramatic conflict—a protagonist's struggle to get what he or she wants in the face of seemingly insurmountable obstacles. That tension is what gets us interested and keeps us hooked: We want to know whether our hero will succeed or fail. Without that element of jeopardy, a story can be flat, predictable, boring. Sadly, much of branded content and brand storytelling is all of those things. The characters and setting are nice, lest they reflect badly on the organization. Wonderful thin...