Tag: Plain

Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes

30Jul

By Casie GilletteNo Comments

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Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes

It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they belong in a magazine. Plain text emails are in! Wait, what? It turns out that plain text emails are quietly crushing it. In fact, plain text emails can outperform their fancier HTML counterparts with 10-20% higher deliverability rates. Why? Because they skip the spam filters, feel personal, and stand out in an inbox full of overly designed noise. Who knew? Well, apparently Melanie Balke who made it clear during her DTC Next session. According to Balke, simpler is smarter when it comes to email. Plain text emails get delivered, they get opened, and they get acted on. So, if you’re still obsessing over perfecting your email design, it might be time to hit p...

8May

By Pam NeelyNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

When and How To Use Plain Text Emails

By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. This article will cover: What is a plain text email? A plain text email is what it sounds like: It’s an email message that only includes text. There are no images or graphics and no formatting. All the links are written out. Here’s an example of a plain text email: And here’s the HTM...