fundamentals - Digital Marketing Journals Hong Kong

TikTok Shares New Guide to Ad Campaign Fundamentals

19Aug

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Shares New Guide to Ad Campaign Fundamentals

Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app ad campaigns, including notes on how to identify your main selling points, how to create videos around them, and how to optimize your presentation for TikTok specifically. You can check out the full overview here, but in this post, we’ll take a look at some of the highlights. First off, the guide helps you dig deeper into the why of your business, and what you’re looking to sell in your promotions. The answers to these questions will dictate your creative strategy, and TikTok has included more detailed explainers on how to drill down to your unique selling point (USP) in order to maximize the resonance of your promotions....

11 Chatbot Automation Fundamentals to Supercharge Your Chatbot Implementation | by Devashish Datt Mamgain | May, 2023

The chatbot market is forecasted to reach 1.25 billion U.S. dollars in 2025. If you want a piece of this significant chatbot pie, you need to know the fundamentals of chatbot automation. While bot automation sounds simple enough, it needs a certain level of skill that is hard to master.Here we will go through some of the most useful chatbot automation tips you can use to stay on top of the competition.Excited to embark on your chatbot-building journey? Not so fast! Take a pause and chart out the problems that your business aims to solve through a chatbot. You can then prioritize each issue based on criticality and have a vision for chatbot automation down the road.For example: If you are operating a call center, call volumes will be a critical factor in implementing your chatbot.Every chat...

How to set up the fundamentals of your Chatbot Testing in 2 minutes | by Nikolett Torok | Oct, 2021

With the emergence of chatbots, many workplace roles have changed and in many cases new ones have been born. As sad as it is, but a conversational AI tester is not one of them (yet). Of course there can be several reasons behind this:Lack of resources (human, financial)Lack of expertise (knowledge in Test Automation)The general belief that Testing only comes in the picture after deployment (wrong)Management does not recognize the importance of QATherefore, Testing remains still in the background, as the “necessary evil”, which consumes resources and money.It almost does not matter what technical or role background we had, Chatbot Testing will force us to leave our comfort zone, build up extra knowledge and to learn new expressions and methods.We, at Botium, have decided to make things easi...