Wednesday, July 22Digital Marketing Journals

Tag: Chris

4 great examples of no-code success | by Chris Knight | Apr, 2021
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4 great examples of no-code success | by Chris Knight | Apr, 2021

No-code is a growing trend in business, empowering anyone in a company to develop a solution to a problem or build a service that can benefit clients and customers. The marketing spiel out the way, from chatbots to process automation, how successful can a no-code solution be? How much power can one individual wield in the digital business era?The age-old argument is there are never enough coders to go around. So, the companies that provide traditional solutions have made them customizable, be it through macros or WYSIWYG design features. Then there is the low-code movement that helps developers create prototypes quickly to speed up the design and implementation phase. You can find low-code solutions buried among the mass of Salesforce and Microsoft products, all trying to make their leviat...
The changing face of chatbots beyond 2021 | by Chris Knight | Mar, 2021
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The changing face of chatbots beyond 2021 | by Chris Knight | Mar, 2021

When I started writing about chatbots they were largely academic projects or intense in-house creations for firms with huge customer bases. In the fast-moving five-plus years since, they have become a staple part of business offerings, spawned a startup armada with fast-evolving services, and that’s just the beginning.Chatbots, virtual agents and digital avatars will fast change how we all communicateCall them chatbots, conversational AIs, virtual agents or avatars. Whatever the name, digital chatterboxes are fast becoming a familiar sight on the front of websites, within apps and business services. Soon we won’t be able to move for AI-based advice and information services.But it was so different only a couple of years back. When Siri (10 years old in October) and Alexa arrived, they heral...
How US legal firms can and must compete with robo-lawyer services | by Chris Knight | Jan, 2021
ai, artificial-intelligence, best chatbot, bots, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, legaltech, robot chat

How US legal firms can and must compete with robo-lawyer services | by Chris Knight | Jan, 2021

Most US legal firms, like their European counterparts, are steeped in tradition. Even newer firms formed by eager law graduates have their education rooted in similar structures. As legal journals and business magazines impress on the need to modernize and digitize how we work, the external threats to legal firms are growing, but how do we address them?Automated legal services like chatbots and form creators are a threat to the legal profession, or they can be viewed as a challenge to be met. As was the case with iTunes and Spotify for music and Amazon for retail, some tivals adapted to face a new market reality, others folded or sold up, or were driven into a particular niche, while more startups arrived to compete. Whatever the market, there are plenty of ways to survive and thrive as th...