Saturday, June 19Digital Marketing Journals

4 great examples of no-code success | by Chris Knight | Apr, 2021


Chris Knight

No-code is a growing trend in business, empowering anyone in a company to develop a solution to a problem or build a service that can benefit clients and customers. The marketing spiel out the way, from chatbots to process automation, how successful can a no-code solution be? How much power can one individual wield in the digital business era?

The age-old argument is there are never enough coders to go around. So, the companies that provide traditional solutions have made them customizable, be it through macros or WYSIWYG design features. Then there is the low-code movement that helps developers create prototypes quickly to speed up the design and implementation phase. You can find low-code solutions buried among the mass of Salesforce and Microsoft products, all trying to make their leviathan solutions easier for end-customers to use.

But there is still a massive number of actual users within a company; professionals, knowledge workers, creators and tinkerers who want a better way to do something. That might be to automate a repetitive task, link several data sources together to create something that adds insight or value to the business, or to create a whole new product.

Whatever the motivation, no-code tools allow anyone to build these solutions, and here are five examples that show what is possible, and what the rewards are.

German firm BRYTER recently launched in the US and is rapidly moving beyond its legal tech origins to offer an extremely powerful no-code solution. The firm just announced a $66million funding round for its US expansion, with CEO Michael Grupp highlighting the success of no-code, saying:

“It was a great year for low-code and no-code platforms, what everyone has realized is that most people don’t actually care about the tech. They only care about the use cases. They want to get things done.”

BRYTER’s customers include McDonald’s, Telefónica, PwC, KPMG and Deloitte in Europe, as well as banks, healthcare and industrial enterprises, providing chatbots, legal automation and productivity-boosting services. One example is the German employment law firm KLIEMT.HR where lawyers used BRYTER technology to transform its market presence both internally and externally.

“Using BRYTER technology, we conducted the firm’s first-ever legal hackathon in April 2019. Attorneys, armed with only basic knowledge of the system, learned to set up employment law-related tools in a matter of hours that would allow clients to perform legal compliance checks. The experience was exciting for the whole firm and our clients will be able to receive guidance on many commonly occurring questions wherever they are, whenever they need it, without having to consult a lawyer.”

While some users look for point solutions or a grand-slam app, others are building whole companies using no-code. Noel, the founder of Nocode HQ cites how his failures when learning to code drove him to no-code, which he used to create a raft of business ideas.

Similarly, Brent Liang likes to tell the story of how he built two companies, hit $40k MRR, and pitched to Bill Clinton without writing a line of code. There are millions of entrepreneurs out there who won’t have the backing or funds to invest in a coding team but do have the time to build their dreams with no-code.

No-code brings those ideas to life, they help create prototypes that investors prefer to an idea on a piece of paper. They also help firms get going without needing to staff up or outsource their efforts into the hands of unknown quantities.

1. Chatbot Trends Report 2021

2. 4 DO’s and 3 DON’Ts for Training a Chatbot NLP Model

3. Concierge Bot: Handle Multiple Chatbots from One Chat Screen

4. An expert system: Conversational AI Vs Chatbots

While startups can be excused for not having access to coders, there are many quite large firms where coders’ time is a highly valuable commodity. Take German insurance firm R+V Versicherung who were getting complaints from sales staff about the length of time, up to five weeks, that adding new customers to their system took.

Building the no-code solution using tools from the Israeli firm EasySend took some effort due to the complexity involved. IT monitored the project to ensure that the cloud-based, external application could be integrated into the company’s IT infrastructure, highlighting the need for no-code to work well with app aspects of a company’s IT. Now it is running that five-week job is down to 30 minutes!

These examples are largely useful for companies, but there are plenty of no-code tools that anyone can use to build all sorts of applications. Take Glide, the “Build an app from a Google Sheet in five minutes, for free” tool.

While big names like NASA and Zoom appear on Glide’s list of customers large numbers of individuals use it to create all sorts of apps including popular example, Buster Benson’s Pocket Biases, an app that helps explain the many cognitive biases we face as we make daily decisions.

The ability to build apps outside the typical business use case will be vital for the next generation of ideas people, entrepreneurs and thought leaders, with no-code helping them move faster than their predecessors could ever have imagined.

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