Wednesday, August 12Digital Marketing Journals

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Google Throws More Reviews into the Filter Van
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Google Throws More Reviews into the Filter Van

Like my post? Please share! In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, to one degree or another.  About 10 years ago Google filtered reviews even more aggressively than Yelp did (after having done basically no filtering).  In March of 2020 Google temporarily froze all new reviews from going up.  Most of the time, Google alternates between long stretches of filtering far too reviews and brief blasts of filtering too many. If this isn’t another bug, then it seems to be the start of one of Google’s more-aggressive filtering periods.  Here is what a few business owners have described, and what ...
Beat the bots: the rise of robot recruitment | by Stefan van Tulder | Mar, 2021
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Beat the bots: the rise of robot recruitment | by Stefan van Tulder | Mar, 2021

Did you know that LinkedIn already existed way before the likes of Facebook, Instagram, and Snapchat? Despite its age, the career networking platform is far from outdated. Nowadays a staggering 94% of recruiters look at your profile in selecting potential candidates. But most of them are not human, so it seems.The importance of a solid online profile is greater than ever. Your personal LinkedIn page serves as your digital business card and it’s the most used tool for recruiters in the selection process of new candidates. There are strict requirements, and chances are that you have already been rejected by a robot several times. A robot? Yep, you heard that right. Many companies use robo-recruiters in their search for new employees and only 2 percent of job-seekers manage to get the better ...