Saturday, March 6Digital Marketing Journals

Tag: Snapchat

How Snapchat is Preparing for the Next Creator Movement
24Dec By Erica PerryNo Comments
facebook, facebook marketing, For You, instagram, Marketing, Reels, snapchat, Social Marketing Strategies, social media, social media marketing, Sounds, Spotlight, tiktok, youtube

How Snapchat is Preparing for the Next Creator Movement

December 2nd, 2020 Marketing Erica Perry 2020 has seen many brands and platforms step outside of their comfort zones and experiment with ways they can deliver content at scale and create personal experiences. A player of late that has stood out in departure from the original focus on intimate communications is Snapchat. ...
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Snapchat Shares New insights into Consumer Behavior and Trends
24Dec By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach.Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for ma...
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Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images
23Dec By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images

Negative self comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like. That can have serious impacts, and recently, a UK MP called for direct action to address it. Back in September, Tory MP Dr. Luke Evans proposed a new law which would force social platforms to add labels to any posted image that had been digitally altered or enhanced. Evans said that such enhancements create an "unrealistic and unachievable aspiration" for young people, which can cause significant psychological impacts. "With the click of a mouse you can have bigger biceps, with the swipe of a thumb you can have a slimme...
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Snapchat Shares New insights into Christmas and New Year’s Trends
21Dec By Andrew HutchinsonNo Comments
snapchat, Social Marketing Strategies, social media, social media marketing

Snapchat Shares New insights into Christmas and New Year’s Trends

Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year's celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That's in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past. Snapchat also notes that ...
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