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Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022

26Dec

By David St LawrenceNo Comments

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Can You Trust AI Systems In Customer-Facing Situations? | by David St Lawrence | Dec, 2022

Artificial Intelligence is marvelous in repetitive counting, measuring, and placing activities. An AI system however has no ability to judge the validity of an input that is outside its acceptable parameters for input data. If your AI system does not provide immediate access to human oversight, it will invariably take action which will frustrate the customer and give them a negative impression of your business goals.Your Friendly Customer Support RepresentativeWhen an AI-based customer support system like tax preparation produces a tax filing with an error, the customer wants to understand what exactly went wrong. When the customer finds out that the human tax professional who supposedly reviewed the tax preparation does not exist. This casts a dark shadow on the integrity of the tax prepa...

21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for

30Jun

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

21 Local SEO Moves & Situations I Have Never Seen a Business Penalized for

Like my post? Please share! All kinds of actions and events can set you back in the Google Maps 3-pack, the organic results, or both: Google Business Profile pages that get removed, having a location in the same building or complex as a bunch of your competitors, hosting or other errors that prevent Google from accessing your site, getting your title tags wiped out, being at the business end of an algorithm update, or buying thousands of shaky links. It’s important that you can ID the landmines. It’s equally important to know what is not a landmine. Over the past 86 “Internet years,” I’ve had many a conversation with business owners (and often other SEOs) to the effect of, “Do you think ______ caused my rankings to dive?” More often than not I say “No, here’s what I think happened,” an...

How Web Designers Can Cope with Situations Out of Their Control

26Nov

By Eric KarkovackNo Comments

building website, creating a website, Design Clients, Freelance Business, Freelance Career, Freelance Clients, Freelance Design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

How Web Designers Can Cope with Situations Out of Their Control

Everyone wants to control their own destiny. For web designers, that means layouts that look great, code that works as intended, and clients who pay on time. While we may wish for each of those things, reality usually plays out differently. Layouts aren’t always pixel-perfect, code breaks and clients – well, they’re human. But it goes even further. The deeper you look, the more situations you’ll find that are out of your control. This is especially tough for those of us who keep a tight grip on both our business and projects. When something is out of our sphere of influence, it’s easy to become frustrated. And that can harm virtually every aspect of your work. It may even creep into your personal life as well. That’s why the ability to cope with these situations is vital. By saving yoursel...

Freelance Situations You Need to Fix Right Away

27Dec

By Eric KarkovackNo Comments

Freelance Situations You Need to Fix Right Away

As a freelance web designer, you’ll have the opportunity to work with a wide variety of clients. And it’s likely that some of them will want to enter into different types of working arrangements. One common example is billing. You may run into a client that prefers to pay a flat monthly fee rather than be charged hourly. Some might even aim for a yearly invoice. But it can go well beyond a unique invoicing schedule. Client preferences can be all over the map. They may include how you communicate, when you work, and how quickly things get done. Anything and everything are on the table. This calls for a certain level of flexibility on your part. The willingness to work with a client on such issues can be beneficial to your relationship. But the opposite can also be true. With certain clients...