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A Revolutionary New Way to Look at Content Marketing Strategy
Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.
How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value?
Before we dive into the solution, let’s define what is and isn’t “content marketing” in the context of our new way of looking at strategy.
What Is and Isn’t Content Marketing
Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media.
Content Marketi...
