Instagram Releases its Trend Predictions Report for 2023
Instagram has published its 2023 Trends Report, which aims to highlight the top, rising shifts for the coming year among Gen Z users, based on usage insights, survey data and more.
Though I’m not entirely sure about the methodology - as per Instagram:
“Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.”
Yeah. Okay.
The 22-page report, which you can download here, highlights five key trend areas in the main section:
Recycle, Reuse, Reconstruct
Taking Action
Climate and Expressive Beauty
Alt Takes On The Metaverse
The Financial Renaissance
Each trend comes with its own page, along with an emoji aligned with that trend:
The summaries provide some interesting notes, whic...




