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How to Recover Ad Retargeting Audiences After iOS 17
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in.
While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful.
Now, with iOS 17 having been released and tracking links being stripped, audiences are shrinking even further.
Fear not though. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently tha...
