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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

15May

By Trish RiswickNo Comments

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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantly longer than I thought it was. “MOM?” I yelled. My mom poked her head out the back door. “Can I help now?” she replied with a goofy grin. “Yes. Please come help me.” I said, only slightly defeated that I couldn’t do this alone. “Show me what to do,” she said, eagerly standing over my tripod. We spent the...

6 essential tips to get the most out of Mother’s Day email marketing this year

By Kaleigh Moore April 18, 2023 Psst. Hey. Did you forget Mother’s Day is coming up? If your heart just jumped up into your throat, you know the power of the Mother’s Day season. It’s the day on the calendar no one wants to forget.And people aren’t forgetting it. Mother’s Day saw a record $31.6 billion in extra spending in 2022. It’s one of the most underrated sales seasons of the year. Want to make the most of the Mother’s Day email season, but don’t know how? You don’t need to be in a niche market to do it. Here are our ideas for imbuing your newsletter with that heart-into-the-throat urgency we just gave you: Play into the limited timeframe Mother’s Day sneaks up on many of us. Then, just as quickly, it’s gone. There’s no “Black Friday” for Mother’s Day, no “Cyber...

Reddit Publishes New Guide to Mother’s Day Marketing in the App

Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event. The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event. You can download the full guide here, but in this post, we’ll take a look at some of the highlights. First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping. As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms. Th...