Friday, May 1Digital Marketing Journals

Tag: Homepage

3 Essential Design Trends, February 2024
building website, creating a website, design, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

3 Essential Design Trends, February 2024

Yesterday These three design trends are sure to help you generate some hot ideas in one of the coldest months of the year. Forget the cold, the web design space is hot with plenty of new trends taking root in 2024. From amazing animations that greet users on the homepage to intricate designs to cool curved lines, there are plenty of trends to be excited about right now. Here’s what’s trending in design this mon...
Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal repor...
10 Homepage Design Comparisons to Inspire Your Business in 2022
2021 design trends, 2022 design trends, building website, creating a website, design ideas, design inspiration, Design tips, google web designer, internet design, UI, web design, web design company, web designer, web page design, website builder, website design

10 Homepage Design Comparisons to Inspire Your Business in 2022

Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat. Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to click through or bounce. Increased user expectations and uncertainty in the user’s response, which is highly impacted by the site’s first impression, are other reasons to consider. This is why the designs which were trending in 2019 are no longer viable in 2021 or 2022. We have curated the ten best examples of homepage designs to inspire your business in 20...
The 7-Second Test: How to Make Your Homepage Actually Convert
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

The 7-Second Test: How to Make Your Homepage Actually Convert

You had your game plan. You were going to put together a homepage that turned visitors into customers. Those customers were going to become raving fans of your business. They would tell all of their friends, family, and colleagues about you. You would tell your grandkids about your business success and ride off into the sunset on a horse named ROAS. It was beautiful, except… it never was. Your homepage might still be in the construction zone or could be live, but it’s not getting you the results you’d hoped for. You know there’s a little (read: A LOT) wrong with it. You see the pageviews come in—where are the conversions? Traffic and conversion master, and CEO of DigitalMarketer, Ryan Deiss knows. In his DM Lab workshop on Crafting a High-Converting Homepage, Ryan breaks dow...
4 Tips for Crafting Your Perfect Website Homepage
Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

4 Tips for Crafting Your Perfect Website Homepage

In the past few years, there’s been a debate about the importance of your website’s homepage. With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website. But despite all of that, we would argue that your homepage is still extremely important. It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site. It’s true. It is a lot easier now to get people directly to your sales or landing pages. But i...
16 Cheerful Examples of Holiday Homepage Designs
Digital Marketing, digital mkt, Internet marketing, Online Marketing, Website Design Examples

16 Cheerful Examples of Holiday Homepage Designs

According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a huge base of consumers who are actively browsing the web with intent to purchase goods. (more…)
Is COVID-19 the End of “Google As Your New Homepage”?
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Is COVID-19 the End of “Google As Your New Homepage”?

Like my post? Please share! Over the years, we’ve seen Google add so much stuff to the search results that we’ve concluded Google doesn’t even want searchers to click through to your website, because (Google assumes) everything people want to know is right there in the search results.  Some smart people in the local-search space have called that slow transformation “Google as your new homepage.”  Who needs to see your homepage when Google can save people a click or tap? As with so many other things, COVID-19 will probably change that.  At least in the crazy world of search, it seems the big lesson is: we still need to click. Google’s local search results are affected by the disruption and (to a lesser extent) contribute to it.  In the long haul, that may us a little less reliant on them an...