High - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Longevity in Local Search: How You Can Keep Rankings High Year After Year

3Jan

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Longevity in Local Search: How You Can Keep Rankings High Year After Year

“Beware of an old man in a profession where men usually die young.” There’s a similar truth in local SEO: the businesses to keep an eye on are those that stay near the top of the local search results over time. Like all businesses, they have their ups and downs, and they’re probably not #1 for nearly every term, but their downs seem temporary, and their ups are long. Even if they’re down in the Google Maps results, they may be great in the organic or AI results, or vice versa. They just don’t go away. Months-long streaks of good rankings are easy to come by, and easy to lose. Some businesses are in pushover markets, or they get lucky, or they employ spam effectively, or Google decides to shake up the results for a while. But those don’t explain why some businesses routinely clobber o...

7Mar

By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

Are Web Designers in High Demand

In this increasingly digital world, more and more businesses see the need to have some kind of online presence. For many businesses, it’s enough to have a social media presence, but for many it’s prudent to go the extra mile and build a website. A website is a powerful tool for your online strategy. Not only does it give your clients more avenues to engage with your business, it’s also another way to provide additional value and be of greater use to your clients. But it’s not enough to have a website, you need to have a quality website. That’s where web design comes in. For many businesses, web design makes all the difference when it comes to making a positive impression on your visitors. Quality web design is your key to making a positive experience for your visitors, and for that, you’l...

High tech and high touch: The Role of technology and empathy in advancing health equity | by Tapaan Chauhan | Jan, 2022

25Jan

By Tapaan ChauhanNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, robot chat, technology, voice-assistant

High tech and high touch: The Role of technology and empathy in advancing health equity | by Tapaan Chauhan | Jan, 2022

Mainehealth, the largest integrated health system in Maine is faced with a unique challenge. How does one ensure that the health care system is serving everyone equally without neglecting anyone?The answer to this burning question is actually pretty simple: technology. Technology which is used thoughtfully and with empathy can serve generations to come without leaving anyone behind.Equity in healthcare means aiding each and every patient logistically, clinically, emotionally and economically.Many neglected patient populations have neglected care because they don’t trust the health care system. Data from the Centers for Disease Control and Prevention have cited Blacks and Latinos are likely to get denied the access to vaccination because of which they are more likely to get seriously ill an...

Sencha GRUI Delivers Rich and High Performance Grids For React Apps

20Dec

By Editorial TeamNo Comments

building website, creating a website, google web designer, internet design, react, Sencha, Sponsor, web design, web design company, web designer, web page design, website builder, website design

Sencha GRUI Delivers Rich and High Performance Grids For React Apps

Sencha GRUI is a perfect modern enterprise solution for React UI that comes with 100+ data grid features. With GRUI, Sencha has re-built the Ext JS grid from the ground up to use modern JavaScript, and a whole new architecture that will deliver all the same great features and even better performance in an easy to use React API. Here is a quick overview of some of the features: Ability to handle millions of records. Large feature set (filtering, grouping, infinite scrolling, and more). Full customization control. Data Export capabilities (csv, tsv, html, pdf, xls). Pre-tested across a wide range of platforms and browsers. Easy UI component integration to the grid. With incredibly fast data processing, massive amounts of data is never a problem. Utilizing client and server side buffered st...

Thin Local Rankings: Why and How to Think Thick, Not High

1Oct

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Thin Local Rankings: Why and How to Think Thick, Not High

Like my post? Please share! Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin. If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before. You’ll see ways to thicken up your local visibility, and that will be glorious for business. What’s a “thin” ranking? The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong. You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen. The longe...

Using High Colour Contrast For More Accessible Design

16Jun

By Anna MonusNo Comments

Accessibility Design, building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Using High Colour Contrast For More Accessible Design

A high bounce rate is frequently caused by the poor visual accessibility of a website. When fonts are too small, or they are hardly legible, when there are too many distractions or not enough whitespace, many people just leave the site without a second thought. One of the most frequent reasons for early abandonment is the poorly selected colour schemes that decrease the readability of the content. According to the statistics of WHO, there are about 285 million visually impaired people around the world, many of whom are partially or fully colour blind. Visual disabled people see colours differently, so avoiding low colour contrast in our designs is inevitable if we want to provide our customers with an accessible and user-friendly website. Web Standards For Colour Contrast Colour contrast...

Anatomy of High Converting Mobile Web Pages

20Feb

By Editorial TeamNo Comments

building website, Conversion, creating a website, google web designer, internet design, Mobile Design, responsive web design, Sponsor, web design, web design company, web designer, web page design, website builder, website design

Anatomy of High Converting Mobile Web Pages

In 2020, smartphone sales were 1.57 billion units worldwide, an increase from 1.52 billion units in 2019. Such impressive figures continue when we look at the world’s tablet shipments and deliveries. In the third quarter of 2020, Apple alone shipped 13.9 million units of tablets. These figures, as surprising as they are, make us think about the impact on mobile websites and website owners. The demand for smartphones and other mobile devices have been responsible for connecting 4.66 billion people with the internet. This number has gone up by 7.3 per cent since last year. Out of this, mobile internet traffic has been more than half of all the internet traffic all around the world. As a website owner whose website is not mobile-friendly, this is a matter of great concern and something to hel...

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

20Dec

By Tessa HughesNo Comments

googe optimize, google optimization, google seo, Local Mailbag, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much more than that! If you give this humble page the attention it deserves, the pay off can be extremely rewarding for your business, winning you more customers and bringing in high quality leads on a regular basis. Here are the absolute must-haves for a winning contact page that actually converts site visitors into paying customers. Business contact information Trust factors and social proof Strong location-specific content On-page optimization Including core business information also helps reinforce trust and build relevance in both Google and Bing, because it signals to these search engines that your business is legitimate and credible. Include a sim...