Era - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

18Jul

By Mel AttiaNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy, Sponsored Posts

How to Stay Visible in Google’s AI Era

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it even exist? That’s the existential riddle facing local businesses and agencies in 2025. With Google’s AI Overviews (AIOs) now reshaping the search experience, visibility isn’t just about being “the best.” It’s about being part of the summary. And reviews? They’re no longer just trust signals. They’re ranking signals. In This Article This article breaks down what’s changing, what’s working, and how agencies can keep their clients visible across both traditional local search and Google’s evolving AI layer. Reviews Are Now A Gateway To Search Inclusion Reviews have long been seen as conversion to...

Advertiser Survival Guide for the End of the Cookie Era

15Feb

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Marketing, robot chat

Advertiser Survival Guide for the End of the Cookie Era

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. According to Martech, 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year. It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue. That isn’t going to change. What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places. The bad news is i...

1Jun

By ShaipNo Comments

ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, machine-learning, robot chat

6 Era Altering AI and ML Trends to Watch Out for in 2022

Artificial Intelligence doesn’t need to be a grim topic to discuss. Replete with possibilities to become the most transformative tool in the years to come, AI is fast shaping into an assistive resource instead of staying on course as an overwhelming tech. Clubbed with Machine Learning algorithms and principles of Data Mining, AI is rapidly moving towards a summit way too steep for human contemplation.But then, AI and Machine Learning discussions need not be as complex as the tech itself. AI, in its entirety, is expected to be an industry and business commonplace in the next few months to come, and therefore, it is important to check out some era-altering current trends in AI that might gain a lot of traction moving into 2022.What is The Basis for Enlisting Recent Trends in AI in 2022?Tech ...

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

27May

By Ally MetroNo Comments

Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How Marketers are Staying Up-to-Date in the Era of the iOS 14 Update

Ever since Apple CEO Tim Cook officially announced the new privacy features included with the iOS 14 update in December of 2020, the marketing world has been plotting our adjustments and strategies for operating under these new guidelines. We had time to prepare, and we did. But now iOS 14 is active, so we get to observe real-life examples of how familiar brands are evolving under the iOS 14 update marketing impact. Just a quick refresher on iOS 14 developments: Apple announced a new privacy initiative last year that gives users the option to opt-out of IDFAs. IDFAs (Identifiers For Advertisers) are third-party trackers that report data about user activity back to the advertisers. The operative effect of this change is a much smaller population of iOS users who will be susceptible to t...

26Dec

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

3 Event-Marketing Trends in a COVID Era

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread closures across the global economy, organizations have switched to virtual formats to keep their events alive. But the landscape is beginning to shift: Small and manageable live gatherings have occasionally taken place between waves of shutdown and reopening. Although face-to-face meetings are due to return in force eventually, new formats and trends will set the course for event marketing in the coming years. This article outlines three of those trends and explains ways to take advantage of them while keepi...