Monday, September 14Digital Marketing Journals

Tag: companion

On Replika. Replika is a popular AI companion app… | by Matthew Maybe | Dec, 2021
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On Replika. Replika is a popular AI companion app… | by Matthew Maybe | Dec, 2021

Is oxytocin the new dopamine?Prior to GPT-3, the most powerful AI in the world was arguably the human behavior prediction system that Facebook built. In retrospect the actual AI part of this will probably appear rather crude; the true innovation making that system so powerful is how it manipulates human beings by triggering targeted dopamine releases to reward behavior that is in accordance with corporate or political goals. Humans’ inclination towards social engagement is a backdoor vulnerability which has been used to hack our nervous systems with devastating consequences.There are holes in that system, however. Everything that happens on social media happens more or less in the open, so it is observable to others when someone has been manipulated towards an end that does not match what ...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...