Tag: BRNAI

Although intelligent agents have been extensively reported in both the specialized media and mass media, the communication and marketing areas of most brands haven’t used them widely yet. Some brands use smart agents or assistants in their customer service and in relation to consumers, but it’s still in its early days.This technology will be predominant soon, not only in relations between customers and companies but also in the transformation of products into new services for consumers.The way that artificial intelligence interacts with “consumer experience” is of critical importance for marketers.According to Cukier (2021), the core quality of AI is that it can exceed human capabilities, allowing radical improvements in products and services, thus improving the consumer experience, produc...