Areas - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

Do Service Areas Impact Rankings for Local SEO in 2023?

25Jan

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized, Whitespark Weekly

Do Service Areas Impact Rankings for Local SEO in 2023?

Do Service Areas Impact Rankings for Local SEO in 2023? - Whitespark I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this new video, I go over an update to this case study and discuss a surprising discovery related to the address your business was verified at. Take a look. Video Transcript Hey everybody, I recently published a video where I talked about how service areas seem to be impacting rankings. This wa...

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

3Jan

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth - and in particular, consolidating its video formats to maximize engagement. In the above video post, in which Mosseri sums up the past year, he also says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’ On the video front, Mosseri says that – you guessed it – Reels will remain the key focus: “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels” The rise and rise of TikTok has consequently increased the pressure on Instagram, which was once the leading platform for young peo...

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

23Nov

By Miranda MillerNo Comments

Ask an SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting together ...

Marketing ROI in 2021: 3 Areas to Prioritize

19Jan

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

Marketing ROI in 2021: 3 Areas to Prioritize

Like everyone else, B2B marketers experienced a very different 2020 than they had originally planned. When the global pandemic hit, budgets were often slashed and strategies were thrown out the window, forcing marketers to revisit their approach and brace for impact. Many marketers are looking to 2021 for a fresh start. But Forrester is predicting that businesses will cut marketing spending as much as $15 billion by the end of 2021, and so marketers may be asked to compensate for 2020 while having less budget at their disposal. Because budgets are receiving so much added scrutiny, it's more important than ever to maximize impact, even with less to spend. Although 2020 tested our ability to adapt, many of us proved the true value of the marketing function to senior leadership and sales team...