TikTok Signs New Sponsorship Agreement with MLS
TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments.
As per TikTok:
“As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the season through various in-stadium branding, TikTok & MLS content across stadium videoboards, and more. TikTok is also the co-presenting sponsor of eMLS Cup, the League’s esports tournament. We're excited to continue spotlighting TikTok as a place where the sports and gaming community intersect, while providing quality entertainment for all.”
The partnership will provide another way for TikTok to further integrate itself with...




