Reactive - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

25Apr

By Casie GilletteNo Comments

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

You’ve heard it a million times – relationships are everything in business. But how you manage those relationships? That’s what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. And boy oh boy do we need those lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%. That’s the kind of ROI you can’t ignore. But here’s where most brands get it wrong — they lean too hard on one side. Reactive marketing? It’s all about responding to customers. Proactive marketing? That’s about staying a step ahead. The truth is, to win at relationship marketing, you need b...

How to Get Reactive Marketing Right

Now that digital is disrupting every industry and job function, it is no wonder marketing has become agile. Annual plans have given way to quarterly plans that usually end up getting scrapped for whatever is happening at the moment. Every marketing team is practicing some form of agile or reactive marketing. In fact, today, a marketing team that can turn on a dime is critical to an organization's growth. However, how marketing team members react and what they react to is the difference between an extraordinary marketing team and one that is out of control. Even in this 24-hour-news-cycle world, marketing teams need to be grounded in strategy and purpose when determining direction and the way forward. Reactive Marketing: Getting It Wrong Can Be Damaging to Your Brand Typically, reactive ma...

Marketing Strategy – Avoid Panic or Reactive Marketing

Listen NEW! Listen to article Sign in or sign up to access this feature! In the three-part B2B Panic Marketing Series, MarketingProfs will share some common causes of the all too pervasive problem of B2B panic marketing. We'll also provide some tips and tricks to help marketers refocus on what matters most for their organizat...