Personalized - Digital Marketing Journals Hong Kong

From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience

3May

By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email personalization, Internet marketing, Learn, Online Marketing

From Vanilla to Wow: Using Personalized Emails to Speak to Your Audience

By Sean Tinney May 2, 2023 Let’s play a role-playing game. In this game you’re a fitness coach who’s trying to increase revenue through a virtual fitness class. To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience.You send two emails to identical twins, Melissa and Jessica. These twins share the same likes, dislikes, and attend about 50% of your classes. They both most recently attended your class “Pop Diva Pilates”, a Pilates-inspired workout set to the tunes of pop stars like Ariana Grande and Taylor Swift. You send Melissa an email with subject line: “Melissa, Join me for a fitness class tonight” And Jessica gets this subject line: “Let’s work out with the beats...

7 Personalized WhatsApp Templates To Keep Your Customers Happy | by interakt | Apr, 2021

In 2020, conversational marketing proved to be one of the most effective marketing approaches. While WhatsApp alone may not be able to generate the larger amount of direct sales for your E-Commerce business, it certainly has to be your go-to channel for establishing a community of loyal customers and enhancing your brand’s visibility. Whether it’s answering customer queries, offering support, alerting customers about new products, getting feedback and reviews, or so on and so forth — it is the perfect channel for all communication.Not too many blog posts ago, we told you how E-Commerce businesses can leverage WhatsApp API for their growth. In this article, we’re going to plunge further into how you can anchor your outgoing communication using WhatsApp Templates.If you’re looking for proven...

How to Win Customers With Personalized Chats? | by Pawan Kumar | Apr, 2021

You walk into a retail store. A salesperson approaches you, asks you questions, tries to understand your needs, and then recommends a perfect product based on your responses.In another case, you go to a shop, and the sales rep directly slaps you with the plethora of products they have at the store.What do you like more?The first case, right?And this is how every customer experience must be personalized, whether it is in-store or via chats!In today’s world, where more and more customers are purchasing online, chats replace physical representatives. Even customers love it! Statistics suggest that nearly 63% of the customers would return to a website that offers chat support.Despite the chat’s popularity, surprisingly, most of the chat conversations are impersonal. However, the brands that ta...