Tuesday, March 19Digital Marketing Journals

Tag: Optimization

How to Use .webp Images on Websites (Complete Guide)
building website, creating a website, Google, google web designer, Image Optimization, internet design, optimization, web design, web design company, web designer, web page design, webp, website builder, website design

How to Use .webp Images on Websites (Complete Guide)

WebP is an image format developed by Google around 5 years ago. Commonly referred to as weppy, this format is a boon for web designers and developers who aim to minimize and optimize image sizes. In this guide, I will shed light on why WebP might just be the solution you’ve been looking for. Key Features of WebP Images But first, let’s quickly touch on some key features of WebP: It has the file extension of .webp. It supports both lossy and lossless compression techniques. Images in WebP with lossy compression are typically 25-34% smaller than their JPEG counterparts. For lossless compression, WebP images can be 25% smaller than PNG images. It fully supports lossless transparency, similar to PNG with an alpha channel. WebP even supports animation, making it a potential re...
Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store
Blog, Boost Conversions, Conversion Optimization, Conversion rate, Conversion Rate Optimization, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sellers, email outreach, Internet marketing, Online Marketing, optimization, Optimization Resources

Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making some small tweaks? Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that. In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level. Ready? Let’s dive in! What Is Conversion...
Google Business Profile Optimization For The Financial Vertical
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Vertical SEO

Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among lines of business within the financial organization, among others. This means that local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclus...
Off-Page SEO For Dental Search Engine Optimization
Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Off-Page SEO For Dental Search Engine Optimization

If you’re a dentist, it’s important to make sure your website is as visible as possible in search engines. One of the best ways to do this is through SEO. SEO includes both on-page and off-page strategies. Off-page SEO includes a variety of tactics, from getting great reviews to maximizing your Google Business Profile. This helps improve your website’s ranking in search engine results pages (SERPs), making it more likely that potential patients will find you. In this guide, we’ll discuss why off-page SEO is so important for dentists and how you can get started! What is Off-Page SEO? Dentists that are serious about their website’s SEO knows that on-page optimization is only part of the puzzle. In order for your site to rank highly in search engine results, you need to have a strong off-...
How to Choose an SEO Optimization Company
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How to Choose an SEO Optimization Company

If you’re like most business owners, you want your website to show up at the top of search engine results pages (SERPs). And if you’re not at the top, you want to be as close to the top as possible. This is where SEO optimization comes in. SEO can help improve your website’s ranking in SERPs, but it’s important to choose an SEO optimization company that knows what they’re doing. In this blog post, we’ll discuss how to choose an SEO company and what factors you should consider when making your decision. Experience Choosing an SEO company is a big decision. After all, they will be responsible for helping you improve your website’s ranking in search engines and drive more traffic to your site. But with so many SEO optimization companies out there, how do you know which one is right for yo...
What to Expect From an SEO Optimization Company
googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Expect From an SEO Optimization Company

Hiring an SEO optimization company can be a daunting task. There are so many companies out there that claim to be the best, and it can be hard to know who to trust. In this blog post, we will outline what you can expect from a good SEO optimization company. We will also discuss some of the red flags to watch out for when choosing a company to help with your SEO efforts. A Tailored SEO Strategy As you look to get started with a marketing partner you might be asking, “How do SEO companies work?” The first step is getting to know you. A good SEO company will take the time to understand your business and your goals, and will create an SEO plan that fits your specific needs. That means the agency will do a deep dive into your company and your current online positioning. They’ll also take a ...
A Guide to Mobile Optimization for Local Business Websites
googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Mobile Optimization for Local Business Websites

In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now conducted on mobile devices and I’m sure this number will continue to grow.  With the majority of viable consumers having access to smartphones, it’s more important than ever for local businesses to optimize their websites for mobile. Not only is it important from a search engine optimization standpoint, but making a website mobile-friendly also provides a better user experience for your client’s customers. In this guide, we will discuss all aspects of mobile optimization, from making your clients’ websites mobile-friendly for search engines, to improving the user experience. We’ll also cover some common mistakes to av...
Google Business Profile Optimization with Joy Hawkins
googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Webinars

Google Business Profile Optimization with Joy Hawkins

In our first Local Search Clinic of 2022, host Claire Carlile was joined by Joy Hawkins (Sterling Sky) to answer your burning questions on Google Business Profile.  Thank you to everyone who attended the clinic, asked your questions, and shared your own insights. It’s always great to have so many of you take part! During the event, we answered questions ranging from image optimization, tips for service-area businesses, and rankings after the Vicinity update. You won’t want to miss this – check out the recording below.  Recording Resources What are the Key Optimization Strategies for Google Business Profiles?To maximize google business profile conversion optimization, start with complete and accurate information about your business. Use high-quality images that showcase your produc...
The SEO Process: Off-Page Optimization
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The SEO Process: Off-Page Optimization

It’s common to see SEO blogs that discuss on-page optimization, such as keyword research, creating great content, and making sure your website is well-structured. However, off-page SEO can be a bit more of a mystery.  In this blog post, we will discuss the off-page optimization techniques that can help improve your website’s search engine rankings. We’ll also provide some tips on how to execute these strategies effectively. So if you’re ready to learn more about the SEO process, keep reading! What is Off-Page Optimization? Although on-page optimization gets most of the attention in the SEO process, off-page optimization is just as important for getting your website to rank high in search results. Off-page optimization refers to all the activities that you do outside of your website to ...
5 Tips to Maximize Search Engine Optimization
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips to Maximize Search Engine Optimization

If you have a website, you know that it’s hard to get noticed in the noise. There are over 1.8 billion websites online right now, with more going live every minute.  How do you get your website noticed by ideal customers? How can you stand out from competitors? The answer is search engine optimization (SEO). SEO is a long-term strategy of finding the keywords your ideal customers are using to search for your products and services and optimizing your website to focus on them. Maximizing SEO isn’t easy. Here are five tips that can help. Take Advantage of Local Keywords If you run an HVAC company, you might be tempted to focus on keywords like “HVAC” or “heating and cooling.” Unfortunately, you’ll find that those keywords are extremely competitive. Larger businesses with huge budgets have ...
B2B Apps: App Store Optimization
Digital Marketing, digital mkt, Internet marketing, Online Marketing

B2B Apps: App Store Optimization

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by shifting mobile trends and the wide-reaching effects of COVID-19, businesses need new strategies for reaching consumers. For businesses with apps, app store optimization (ASO) has become more important than ever—especially for B2B companies, which must optimize for business clients. Now that demand is growing for telecommuting, team chat, and employee-tracking mobile apps, it's the perfect time for B2B app developers to invest in ASO. The Potential of ASO App store optimization is valuable in mobile marketing because it improves organic discoverability and helps a...