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Black Friday Marketing Ideas: How to Stand Out During the Holiday Noise
By Kaleigh Moore October 17, 2023
Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.
This makes it the perfect time to launch a marketing campaign, right?Well, kind of.
The thing is, you’re not the only business to have heard of Black Friday.
In 2022, shoppers poured out $9.12 billion on Black Friday alone. That creates an intense level of competition for every customer dollar. What the Superbowl is to advertisers—that’s what Black Friday is to marketers.
If you want to make more sales, you’ll need to stand out.
But there’s no silver bullet here, no single miraculous strategy. You should choose a seasonal, brand-appropriate strategy that fits your customer base without being ...




