Monday, November 29Digital Marketing Journals

Tag: Fail

Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021
ai, ai bot, ai chat, ai chatbot, artificial-intelligence, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, digital-transformation, machine-learning, robot chat, technology

Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021

Another reason why AI projects fail is that the primary business problem wasn’t an AI one.Let’s look at an e-commerce example. Let’s say an AI-based recommendation engine has been deployed and it hasn’t made a significant difference to revenue from the site.What went wrong? It’s possible that the business doesn’t understand the shopper’s journey. If they had tracked and studied the majority of shoppers’ journeys, they might have discovered that the majority of the shoppers were purchasing additional items because they were using the store’s excellent search engine rather than the product’s page or even a recommendation engine.It might make sense here to have a project that focuses on further improving the search engine, which will provide a better return on investment.This isn’t a failu...
What to Do When Your Facebook Ads Fail : Social Media Examiner
Expert Interviews, facebook, Facebook Ads, Facebook Analytics, facebook marketing, How To, podcast, Social Marketing Strategies, social media, social media marketing, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));