Tag: drivers

22Apr

By Dasha FominaNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, conversational-commerce, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, robot chat, trends-2022, voice-assistant, voice-recognition

Conversational Commerce 2022: Trends and Drivers

Here’s a list of things that will dominate the conversational commerce industry in 2022.Image Credit: Polina PirogovaA recent report states that in 2021, consumers spent $871.03 billion online with U.S. merchants, which makes it a 14.2% rise YoY from $762.68 billion in 2020. The past two years of the COVID pandemic have fostered retail digitization and AI-powered conversational agents like chatbots and virtual assistants are among the main drivers. Juniper Research expects that chatbots will save retailers $439 million annually by 2023, while retail sales via conversational channels demonstrate a 98% annual growth rate and are projected to reach $142 billion by 2024. All in all, global spending on conversational commerce is predicted to grow nearly sevenfold to about $290 billion, by 2025....

What is a Marketing Strategy and its Leading drivers of Change

8Dec

By Yuliia MamonovaNo Comments

Blog, marketing strategies, Social Marketing Strategies, social media, social media marketing

What is a Marketing Strategy and its Leading drivers of Change

Is there a golden classic marketing strategy example that has served brands and businesses for years? Well, no. Successful businesses adapt their strategy constantly. The only way to survive and stay relevant is to embrace change. It is driven by many factors, including the availability of new technologies, changing customer preferences, and transforming the competitive landscape. Each crisis shows weak points of your business and opens new possibilities. The global pandemic isn’t the only reason to rethink your marketing strategy, but a perfect incentive to finally start doing it regularly. Let’s dig into it some more. What is a Marketing Strategy? A marketing strategy is a comprehensive business development plan including all issues related to increasing profits and sales. A good marketi...