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What Does Google’s Cookie Delay Mean for Marketers?
About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”.
The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies.
That there would be no more delays and marketers needed to shift their focus before it was too late.
And then…
Ah, Google.
It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe.
Here’s the thing.
Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away.
While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to...
