Friday, May 1Digital Marketing Journals

Tag: Customize

Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021
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Should You Develop Your Own Chatbot On A Platform Or Customize An Out-Of-The-Box Solution? | by Vibhu Dhariwal | May, 2021

A chatbot is becoming a must-have add-on for customer-facing websites and SaaS products. Their role is usually either a customer engagement tool designed to help generate leads or a cost-efficient alternative to human customer sales or technical support.SourceIt’s fair to say not everyone is a fan of the chatbot trend. But it’s equally fair to say the technology is not going anywhere. Like the offshore call centres and tech support they often replace, which in turn replaced local in-house equivalents, the right chatbots make strong commercial sense for organizations.There has also always been plenty of grumbling about offshore call centres. But as AI/machine-learning technology rapidly develops in terms of both its capabilities and cost efficiency, chatbots will get much better and cheaper...