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Google’s Environmental Crisis Alerts: Earth Day Spotlight

23Apr

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

Google’s Environmental Crisis Alerts: Earth Day Spotlight

On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An example of such technology is Google’s environmental crisis notifications. Each year, countless people experience the devastating effects of natural disasters like floods, wildfires, and earthquakes, leading to the loss of lives and property. To address this worldwide issue, Google has created environmental crisis notifications, offering quick and precise details to those in affected regions. These notifications can be found via Google Search and Maps, helping individuals and communities take the needed precautions and make educated choices in times of crisis. In this article, we look into Google’s environmental cr...

What a Crisis Manager Does and How to Be a Great One

26Jan

By Sheryl GreenNo Comments

crisis management, Digital Marketing, digital mkt, Internet marketing, Online Marketing

What a Crisis Manager Does and How to Be a Great One

You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. (more…)

7 Local Marketing Measurement Best Practices for Times of Crisis

20Feb

By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, Marketing Analytics, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my colle...

Variable Font Reveals The Full Horror of The Climate Crisis

17Feb

By Ben MossNo Comments

building website, climate change, creating a website, free fonts, google web designer, green design, internet design, News, politics and design, variable fonts, web design, web design company, web designer, web page design, website builder, website design

Variable Font Reveals The Full Horror of The Climate Crisis

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form. Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface. In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us. — Tuomas Jääskeläinen The default typeface represents the volume of Arc...

9 Things You Need To Do To Avoid PR Crisis On Social Media

21Dec

By AnyaNo Comments

facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

9 Things You Need To Do To Avoid PR Crisis On Social Media

How successful your business is, depends almost entirely on how the public views it. Your brand image is what helps you attract new customers and retain old ones. It’s what has the power to drive your growth, improve your brand awareness, and boost your bottom line even. (more…)