Sunday, March 7Digital Marketing Journals

politics and design

Variable Font Reveals The Full Horror of The Climate Crisis
building website, climate change, creating a website, free fonts, google web designer, green design, internet design, News, politics and design, variable fonts, web design, web design company, web designer, web page design, website builder, website design

Variable Font Reveals The Full Horror of The Climate Crisis

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form. Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface.In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us.— Tuomas Jääskeläinen The default typeface represents the volume o...