Snapchat Says that Even Basic AR Executions Can Drive Audience Response
The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base - engage with AR elements in the app every day.
As AR technology continues to evolve, so too do the ways in which it can be used for more creative, engaging applications, including promotions – and as more brands lean into these types of advanced activations, that then raises the bar for others to also follow suit.
But creating AR isn’t as easy as, say, writing a blog post or creating a video clip. It takes technical knowledge, system know-how, it takes professional skill to create unique brand experiences in this more advanced medium.
Right?
Well, that’s not entirely correct.
On Snapchat, one of the leaders in AR, you can create basic AR experiences, even branded ones,...
