Monday, September 21Digital Marketing Journals

Strategy

How to Set Up Google Analytics: A Step-by-Step Guide
23Dec By Tony TranNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy

How to Set Up Google Analytics: A Step-by-Step Guide

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great. Bonus: Get a free social media analytics report template that shows you the m...
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10 Unique Instagram Reels Ideas to Get People Watching Your Channel
23Dec By Tony TranNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network. By creating Reels now, you have an opportunity to take advantage of its potential early. We want to help. Below are some of the best Instagram Reels ideas to help jump start the creative process. Tip: Instagram Reels are still pretty new on the scene. Make sure you know exactly how they work with our article Everything You Need to Know About Instagram Reels D...
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8 Important Social Media Integration Strategies to Implement in 2021
21Dec By Tony TranNo Comments
facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

8 Important Social Media Integration Strategies to Implement in 2021

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why is social media integration important? First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media audience to your website Allowing your social media ...
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Cheat Sheet for Every Network
21Dec By Karin OlafsonNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

Cheat Sheet for Every Network

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes! Below are the most recent social media image dimensions, as of 2021. Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network. Why is it important to get social media image sizes right? There’s a lot to get right when your brand is creating great visual content for social media. You...
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How to Link Instagram to your Facebook Page in 4 Easy Steps
21Dec By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts. Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Why link your Instagram to a Facebook page These are the ...
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The Top Instagram Updates You Need to Know: December 2020
21Dec By Katie SehlNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

The Top Instagram Updates You Need to Know: December 2020

Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them. Stay in the know so you get ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for December 2020. Jump back to previous months: Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Top Instagram updates you need to know in 2020 December 2020 Instagram updates Instagram wraps up a complex year with updates to branded content, guides, and more. Product and branded content tags ...
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The Top Facebook Updates You Need to Know: December 2020
21Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter, youtube

The Top Facebook Updates You Need to Know: December 2020

“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests on its laurels. There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. It’s why we’ll be keeping this page updated regularly, spotlighting the most important Facebook updates each month. Be sure to check back often (and maybe even bookmark this page?). Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four si...
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Everything You Need to Know About Twitter’s Disappearing Tweets
20Dec By Stacey McLachlanNo Comments
facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, twitter

Everything You Need to Know About Twitter’s Disappearing Tweets

It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so far have been… mixed. It's very meta how everyone stopped caring about Fleets after 24 hours. — Monty Ashley (@monty_ashley) November 27, 2020 ok all of your fleets are excellent, it's like having access to an exclusively wholesome take-free alt twitter whenever I like and I'm begging you to keep it that way — Hannah Malcolm (@hannahmmalcolm) November 27, 2020 I ain watch 10 fleets since this feature come out — Duke (@Dxke_fz) December 9, 2020 Finally updated tw...
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How Proximity Impacts Localized Google Organic Results for Law Firms
20Dec By Colan NielsenNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Strategy

How Proximity Impacts Localized Google Organic Results for Law Firms

Posted Dec 14, 2020 by Colan Nielsen Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward. We wanted to do a case study in the spirit of the Juris Digital study but focusing on the localized organic results instead of the 3-Pack results. Given that the localized organic algorithm is separate from the local pack algorithm we hypothesized that we would see a much different result than what Juris Digital discovered. That is exac...
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