Did you land on this article while finding an answer to your ‘What are the use cases of chatbots?’ Well, congratulations, you have found the right place, finally!
Ten years ago, did you have the vision to think that you can be sitting on your couch and just by tapping your mobile or tablet screen for a couple of times will fetch you a cab right outside your door?
Or, could you imagine that you can order your favorite pineapple topped pizza while finishing that document, and even before you are done, the delivery executive will be waving with a broad smile?
All this without any verbal communication — not even a lip-sync. And yet, here we are. A boon commonly addressed as a chatbot has made this possible.
This article is an attempt to throw some light on some of the best use cases of chatbots. While we are at it, keep a watch as you never know what can come up as the biggest asset for growing your business.
Are you planning to skim through this article? Because that is what most of us do. For this one, you might want to take a pause and read this well.
We will be talking about how a simple tool can save you 100+ support staff-hours monthly, enhance your lead generation process and overall, make a difference in the way you operate your business.
Before we see how some game-changer brands have smoothened the process with chatbots, let’s briefly understand the benefits of using a chatbot for your business.
When was the last time you were kept on hold for 5 minutes straight by a customer care executive? Oh, and didn’t you feel annoyed and tired all at once? On average, people spend around 7 minutes until they are assigned to a person.
With a chatbot, you can ensure none of your customers has to face that. Forget those queues and extension digits you try to use to reach a human. With chatbots, you can get an answer to anything you ask within a fraction of a second, and you can do this for every visitor who knocks on your door.
Chatbots have the benefit that it can quite easily be used in any industry. If you plan to create a team of customer support experts, it might cost you much more time, effort, and money. Add to it the training courses and the hassles of it.
With chatbot being a cloud-based service, it becomes easy to train and feed information.
One time effort and you are done. For example, If your business brings an update, feed that information in your chatbot, and you are good to go!
Human assistance comes with a price tag, and rightly so. But, any company, no matter the size and age, looks to save big on operational costs with cost-effective solutions.
There come chatbots in the picture. Take a moment to compare the expenses incurred if you had to pay a team of 10support staff members. Now, think of the amount you will have to pay if you plan to integrate a chatbot.
The bottom line is, chatbots are affordable. As one chatbot is equal to many employees, it can easily communicate with thousands of customers simultaneously. We would only need a handful of people to jump into conversations sometimes when necessary.
Hence, it would drastically bring down the expenses and bring about a steep rise in revenue and customer satisfaction.
1. How Chatbots and Email Marketing Integration Can Help Your Business
2. Why Chatbots could be the next big thing for SMEs
3. My Journey into Conversation Design
4. Practical NLP for language learning
Humans are social animals — full of emotions. They operate on expectations to a considerable extent.
Imagine you are looking to buy scrunchies as a gift for your sister. You find a website that captivates your attention with prompt and quick responses. On the other hand, imagine you reach out to an Instagram seller who is taking a week to reply. Which is the side you are bound to tilt? Indeed, the website that offered you quick responses, right?
This is a very simple example of how chatbots can be a real powerful add on for your business. They can delight your prospects right in time and ensure they become customers and not just visitors.
Unlike humans, who can only communicate with one human at a time, chatbots can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people are contacting you, every single one of them will be addressed immediately.
Imagine you own a restaurant, and you have a good reputation for your food, of which most of your revenues come from delivery. As the demand keeps rising, you will have more customers to take orders from but very few staff to attend them all. Having a chatbot would eliminate such problems and cater to every person and ensure that no order is missed.
Companies like Taco Bell and Dominos are already using chatbots to arrange delivery of parcels.
Well, these are just some of the most spoken benefits of chatbots. Along with the above mentioned, chatbots help in faster onboarding, lead generation, sales enablement, and more.
Now that you understand how a single integration can make a big difference, let us see how businesses, in real-life, have used a chatbot to make complex processes easier.
Let us agree — a practical use case comes up as more sensible. To keep things real, we have done the research, and identified instances wherein brands are going head over heels with chatbots.
MedWhat: Making medical diagnoses faster
A majority of us are living a life that we know isn’t as healthy as it should be. MedWhat has been helping the millennial generation with on-the-tap diagnosis, all taken care of by a chatbot.
This chatbot aims to make medical diagnoses faster, easier, and more transparent for both patients and physicians — think of it like an intelligent version of WebMD that you can talk to.
MedWhat is powered by a sophisticated machine learning system that offers increasingly accurate responses to user questions based on behaviors that it “learns” by interacting with human beings.
In addition to the ever-growing range of medical questions fielded by MedWhat, the bot also draws upon vast volumes of medical research and peer-reviewed scientific papers to expand upon its already considerable wealth of medical expertise.
Here’s what diagnosis at MedWhat looks like.
Sephora: Easing the complex makeup processes
All of us are once, a newbie at a particular thing. With the worldwide pandemic and people forced to shut the doors and stay in, people have tried their hands on new things. One of them is learning makeup.
At Sephora, you can get all kinds of makeup tutorials if you chat with them. This personal assistant will also help you by providing product reviews and ratings when you’re shopping in a store.
Here’s a snapshot of the Sephora bot in action.
Pizza Hut: Sending a favorite piece of meal to all
You are lying if you say you have never felt that craving to order a pizza on a tiring evening but, walking down to that shop at the end of the street seems like a big run. Extend your thanks to chatbots, for they are making everything, literally accessible.
Pizza Hut’s customers can easily order pizza for delivery or take away from Facebook’s Messenger or Twitter. Customers can also reorder their favorite pizzas, ask questions, and see the current deals.
Check out how Pizza Hut delight’s its customers through chatbots.
Spotify: Uplifting & assisting everyone to go through it all
Music has been a goto for everyone for ages. If you have ever made your way to Spotify’s website or mobile app, you know they hold a real music treasure.
Roof Ai: Generating and assigning leads automatically
Spotify’s Facebook Messenger bot makes it easy for its customers to search for, listen to, and share music. Once you get started, you’ll get playlist recommendations based on your mood, your preferred genre and more.
If you work in sales and marketing, you probably already know how vital lead assignment is. After all, not all leads are created equal, and getting the right leads in front of the right representatives at the right time is a lot more challenging than it might appear.
Enter Roof Ai, a chatbot that helps real-estate marketers to automate interacting with potential leads and lead assignment via social media. The bot identifies potential leads via Facebook, then responds almost instantaneously in a friendly, helpful, and conversational tone that closely resembles that of a real person.
Based on the user input, it prompts potential leads to provide a little more information, before automatically assigning the lead to a sales agent.
One of the critical advantages of Roof Ai is that it allows real estate agents to respond to user queries immediately, regardless of whether a customer service rep or a sales agent is available to help. This can have a dramatic impact on conversion rates.
Isn’t it amazing to see these brands disrupting the space with unique solutions while making customers feel valuable? Well, you can be one of them too.
As you can see, there’s a heap of ways to utilize chatbots, and the usage numbers don’t lie. They might not have taken over just yet, but more people are becoming more aware of their uses — and more brands are tapping into that opportunity.
Are you confused about the use cases that can be solved by chatbots for your business or are confused about which chatbot platform to go for? Fret not, check out what we have for you in-store and maybe, we can be a good fit!
- Chatbots are seeing traction from businesses across domains. There is an endless list of use cases that are being solved.
- Chatbots can help you enhance the navigation for your prospect visitors.
- Businesses are building solutions that can help customers place orders and get information without any human intervention. That seems like the next big thing.
- Tutorials, being consumed now more than ever are one of the best solutions to offer your visitors.
While all these chatbots seem advanced and complex to use, create, and integrate, the fact is that they’re relatively simple to build. Chatbot builders have made processes easier and simplified.