Marketing is just a fancy way of saying that you’re great at building relationships with people.
You’re used to creating campaigns that drive awareness and conversions (hello Customer Value Journey!). Sometimes it’s challenging to create these relationships, but for the most part, you’re able to get the job done.
As a marketer, we know you’ve peered over at the influencer side of digital marketing and wondered—“Should I be doing that?”
That question always leads to… but how?
You’re used to building relationships with your customer avatar. What you’re not used to is creating them with influencers. That’s an entirely different ball game, especially if you want to create a long-term relationship.
This is where Jamie Lieberman, founder of Hashtag-Legal lends us her marketing br...