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Best Practices for Double Opt-in
By Alyse Falk May 10, 2022
Building your list the right way has long-term rewards.
How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.
This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover:
What double opt-in isDouble opt-in versus single opt-inAn example of how double opt-in worksThe pros and cons of each sign up settingHow to set up double opt-inCommon mistakes people make when they set up double opt-in
Double opt-in does require some extra work, both for you and your subsc...
