Friday, May 1Digital Marketing Journals

Tag: Infographic

6 Social Media Marketing Predictions for 2024 [Infographic]
23Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

6 Social Media Marketing Predictions for 2024 [Infographic]

Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of which it expects to become bigger considerations for social media marketers over the next year. Could be helpful in your strategic thinking - you can check out Emplifi’s full trends overview here.
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What Is an API, and How Does It Work? [Infographic]
15Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

What Is an API, and How Does It Work? [Infographic]

If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more insight on this, the team from Salesforce have put together this infographic, which takes a broader look at the various ways in which APIs can be used. It could help you better contextualize more API-related discussion. 
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How to Manage Social Media and Your Mental Health [Infographic]
28Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

How to Manage Social Media and Your Mental Health [Infographic]

With the holiday season coming up, it’s worth taking stock of your social media usage, and considering how much benefit our “always on” lifestyle is really providing. Most people spend every spare moment scrolling through apps, with the constant flow of information online giving us all new levels of FOMO every single second. But really, in most cases, unplugging for a while is not going to have a big impact. And it could provide more opportunities for connection, especially over the holiday break, which makes this infographic from Media Update particularly timely. There are some good notes and considerations here on how to regulate your social media usage, and why you might want to. Worth considering, and maybe factoring into your approach for the new year.
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4 Messaging Tips to Drive Sales [Infographic]
5Sep By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

4 Messaging Tips to Drive Sales [Infographic]

Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection with consumers can be a great way to enhance that relationship, and there’s now a range of DM options to consider within your planning. To help with this, Instagram recently published a set of four key tips for your business DM planning. Worth noting for your holiday approach.
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7 Steps to Ensure Your Marketing Message Lands Perfectly Every Time [Infographic]
21Apr By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

7 Steps to Ensure Your Marketing Message Lands Perfectly Every Time [Infographic]

Are you looking for ways to improve your marketing messaging? Want to ensure you get your message across with everything you do online? The team from Practical Income Generation share their marketing tips in this infographic. Here’s a quick summary: Survey your community Your message mission statement Is your branding consistent? Where to focus your efforts Create a content marketing plan Use an editorial calendar Know when to get help Check out the infographic below for more. A version of this post was first published on the Red Website Design blog.
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Tips for Optimizing Your Content for SEO [Infographic]
9Mar By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Tips for Optimizing Your Content for SEO [Infographic]

Are you keeping SEO in mind when you go about creating content? With all the various changes in search, including generative AI, which is revamping elements of content creation, SEO may seem like a lesser consideration, but it remains a critical element in maximizing discoverabilty, and getting your brand in front of your target audience. It doesn’t have to be the central focus – creating good, helpful, relevant content should be the main aim of your posts. But it is something to factor in, as another aspect of your development system. This will help. The team from SEMRush have put together a one-sheeter on how to optimize your content for SEO, highlighting all the key considerations to keep in mind as you go about writing your blog posts. Worth keeping handy – check out the full overvie...
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The How and Why of Content Curation [Infographic]
28Feb By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

The How and Why of Content Curation [Infographic]

Struggling to fill out your content calendar, or make relevant connections in your industry? Content curation could be the solution, providing a simple means to both add new content into your mix, while also crediting relevant creators, and establishing connections and credibility. When done right. There are good and bad ways to curate, and while it should never be your central content approach, it can work as a supplementary and complementary element. This new infographic from the team at Quuu outlines the full content curation process, including the what, how and why of curating on social media. It could help you formulate a more effective approach – check out the notes below.
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24 Do’s and Don’ts of Social Media Marketing [Infographic]
11Feb By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

24 Do’s and Don’ts of Social Media Marketing [Infographic]

Looking for some quick tips to maximize your social media marketing efforts this year? Social media advisor Angie Gensler has put together a listing of 24 do’s and don’ts to help get you on the right track, and ensure that you’re making the most of your efforts. And while you probably know most of these, it’s a good refresher on the key fundamentals, and ways that you can boost engagement and activity. Check out the infographic below.
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17 Content Options for Each Stage of the Sales Journey [Infographic]
3Feb By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023? This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning. There are some good pointers here, with specific approaches that you can take at each stage of the journey. Check out the full listing below – while you can read more on the Orbit Media website.
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Which Social Platforms Work Best for Each Industry? [Infographic]
11Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Which Social Platforms Work Best for Each Industry? [Infographic]

Look, I’m not sure that I agree with all of these categorizations - and I am sure that this will spark some debate among social media marketing folk. But the team from Khoros recently conducted a thorough review of social platform demographics, and based on their findings they’ve published the below chart which outlines the best and worst platforms for brands in each industry vertical. But as with all things digital marketing, it depends. There are no doubt retail brands that have seen huge success on Twitter, for example, which Khoros says is not best suited to tweets. A lot comes down to each business’s individual approach and strategy, and with that in mind, there probably isn’t a definitive way to say that your business shouldn’t bother with this or that platform. If you can find you...
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LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]
12Jun By Mark Walker-FordNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]

Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn's Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup Audience Bid and budget Creative After launch Check out the infographic for more. A version of this post was first published on the Red Website Design blog.
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Tips and Insights to Help Spot Misinformation and Fake News [Infographic]
2May By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

Tips and Insights to Help Spot Misinformation and Fake News [Infographic]

Misinformation has become a major concern in recent times, with various politically-motivated groups choosing to amplify false narratives and ideas, which has caused significant angst and confusion – and in some cases, real world harm as a result. Then again, some of this also comes under the banner of ‘disinformation’, which is largely the same as misinformation, though it’s a more deliberate, targeted tactic, intended to sow distrust, and amplify people’s fears, again largely for politically-aligned reasons. It’s become such a big issue that billionaire Elon Musk has ostensibly purchased Twitter to address his own concerns with the restriction of free speech – but is that really happening, and how can you see through the spin and pick out misinformation and disinformation messages in y...
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New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]
1Apr By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic]

So what are your thoughts on ‘the metaverse’ and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness? There’s clearly a level of opportunity in each of these elements, but in most cases, it’s probably too early to be investing too much in the next stage just yet. Right? These are among the questions that Unsupervised recently put to over 800 marketers to get their thoughts on where things are at, and where things are headed with the latest tech trends. Among their key findings: 41% of marketers believe that they understand the metaverse well - while more than 1 in 10 don’t understand it at all Over half of those who understand the metaverse will be...
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7 Tips on Providing More Support for Your Social Media Team [Infographic]
21Feb By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

7 Tips on Providing More Support for Your Social Media Team [Infographic]

Working in social media is far more than posting witty tweets and trending memes. It takes creative skill, analytical nous, an understanding of the platforms, and the tools that you have at your disposal, in order to generate the best results for your brand and/or clients. It’s hugely time-consuming, always changing, which requires expanded educational investment, and the work is, in general, under-appreciated as a whole, in the scope of its broader influence. Indeed, the top reasons why people quit social media jobs as identified in a recent survey were ‘stress’, ‘lack of work-life balance’ and ‘lack of appreciation’ for the work that they do. With this in mind, it’s worth taking a moment to consider the impact that your social media manager has on your brand and marketing efforts – and...
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8 Free Google Ads Tools to Help Boost Website Traffic [Infographic]
1Feb By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

8 Free Google Ads Tools to Help Boost Website Traffic [Infographic]

Are you just getting started with a Google Ads campaign for your business? Need help creating your ads and deciding on the right way forward? The team from Red Website Design share 8 free Google Ads tools to try in this infographic. Here’s what makes the list: Check out the infographic listing below for more detail. A version of this post was first published on the Red Website Design blog.
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7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
13Jan By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic. Here’s a quick summary: User-generated content Hyper-segmentation and personalization Omnichannel communication AR/VR Interactivity Mobile optimization Importance of data privacy Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
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Mapping the Social Media Landscape [Infographic]
25Dec By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

Mapping the Social Media Landscape [Infographic]

While Facebook is the dominant player in the social media space, it’s worth noting the major influence that Chinese social apps also have in their respective regions, which we’ve seen expand more recently via various apps – primarily TikTok – posing a level of threat to Facebook’s gold on the market. Of course, Facebook – now Meta – is making a play to control the next stage of digital connection, in the theoretical metaverse that will provide all-new ways to facilitate interaction and engagement. If and how that comes to fruition will be a key element to watch, but it’s interesting to consider the broader social media landscape, and where things are placed in the final stages of the year. This graphic from Visual Capitalist does exactly that, with a bubble chart of the biggest social medi...
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LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]
4Dec By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore become a larger focus for businesses in every way. That’s not really a revelation, but it is worth noting the interests and consumption behaviors of Gen Z, and the factors that can influence their actions, in regards to marketing outreach. Which is what this new overview from LinkedIn provides. LinkedIn has analyzed data from the 78 million Gen Z members on its platform to look at how they engage, how they spend, why they purchase from different companies, and more. You can c...
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New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]
16Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the variance in...
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A Quick Guide to Effective Hashtag Use [Infographic]
30Oct By Emma WiltshireNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

A Quick Guide to Effective Hashtag Use [Infographic]

While they’ve been a part of the social media landscape since pretty much the beginning, many people still don’t understand the use or value of hashtags, or how to choose the right tags to include in your posts. Many still hashtag random words (#happy) or create their own custom hashtags within their post text (#IDontLikeHashtags), both of which serve little purpose. Effective hashtag use requires research and consideration, and a more measured approach to applying tags to ensure optimal discovery with your target audience. So how do you go about conducting such research, and making the most of your hashtag opportunities? We recently asked our #SMTLive Twitter chat community for their thoughts, which lead to the creation of this essential overview of basic hashtag strategy. Worth keeping...
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The Basics of NFTs [Infographic]
4Oct By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Basics of NFTs [Infographic]

If you use social media, basically at all, you would have definitely noted the rising interest in NFTs, or ‘non-fungible tokens’, as a vehicle for buying and selling digital artworks. Aligned with the broader push on cryptocurrency, NFTs have become the latest tech trend, with people paying thousands, even millions, to own exclusive pieces of digital art, which many are then putting on display on their social profiles. It’s become a form of in-crowd credibility, even prestige, in some respects. But for those on the outside looking in, it can be difficult to wrap your head around how NFTs actually work, and how they apply to the broader digital connection space. As a basic definition, ‘non-fungible’ means unique, a token that can’t be interchanged for something else. There is only one of ...
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The Best & Worst Words to Use in Your Website Call to Action Buttons [Infographic]
19Jul By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing, twitter

The Best & Worst Words to Use in Your Website Call to Action Buttons [Infographic]

Are you looking for ways to improve your business website? Would you like to convert more website visitors into sales inquiries or subscribers? The team from Synecore share their tips for more effective website call to action buttons in this infographic. They break things down as follows: Words to use and avoid Ways to create an effective CTA Ways to A/B test your website CTA’s Key metrics to track Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
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20 of the Best Infographic Examples to Inspire Your Next Design
1Jul By Katrina KirschNo Comments
Digital Marketing, digital mkt, Infographics, Internet marketing, Online Marketing

20 of the Best Infographic Examples to Inspire Your Next Design

There's a lot to like about well-designed infographics — whether it’s the beautiful typography, concise messaging, clever layouts, or bold graphics. Not to mention that people retain 65% of information passed along with an image compared to only 10% when they listen to the same piece of information. (more…)
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How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
11Apr By Jess Rozario-OspinoNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a powerful tool to connect and engage with your customers - but with the majority of brands moving their offerings online, it's no suprise that consumers habits have also changed. So, where are consumers browsing for now, and is video still influencing their purchase decisions? To provide more insight, the team at Animoto recently surveyed 580 consumers.  Here are some of their key findings: 93% of consumers said video is helpful when purchasing a product Consumers said video was their #1 favorite type of content from brands on social media Facebook, Instagram, and YouTube are the top three platforms consumers use to find the most new products or services When learning about a new product or service, consumers prefer video over reading about a product or loo...
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10 YouTube Videos That Every Small Business Should Create [infographic]
12Feb By Andrew HutchinsonNo Comments
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 YouTube Videos That Every Small Business Should Create [infographic]

Is YouTube part of your 2021 digital marketing plan?  The online video leader remains a key platform, despite rising challenges from Facebook, Instagram and more recently, TikTok. Indeed, YouTube has over 2 billion monthly, logged-in users - and what's more, YouTube has seen a rising amount of usage on home TV sets. That presents significant opportunity for big-screen, impactful outreach, all with Google's advanced audience targeting options. It has the reach, the ad options, and now the potential to connect with viewers on the key focus for home entertainment. If you're making video content, you need to have YouTube on your planning map. But what should you create your videos about, and what works best on YouTube? The team from Headway Capital have put together a new infographic that high...
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A Quick Guide to SEO for Non-Profits [Infographic]
21Jan By Chad PollittNo Comments
Social Marketing Strategies, social media, social media marketing

A Quick Guide to SEO for Non-Profits [Infographic]

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. With COVID-19 pushing most professionals and consumers into their home offices, being found online is paramount, which is why SEO is also a critical consideration for charities. And while 2020 was, overall, a negative period, there were some encouraging signs for non-profits - specifically. Online giving was up 19% year-over-year Monthly online giving increased 40% 56% of U.S. households engaged in charitable giving during the pandemic Giving Tuesday saw a 25% increase in 2020 ~55% of people across all generations prefer to give online These trends make it clear that the opportunity to thrive as a non-profit online is as significant as it's ever been. In orde...
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DigitalMarketer 2020 Year in Review [Infographic]
16Jan By DigitalMarketerNo Comments
Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

DigitalMarketer 2020 Year in Review [Infographic]

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2020 and rounded up our best achievements of the year. This was DigitalMarketer’s best year yet, and it wouldn’t have been possible without our amazing community—that means YOU! So, take a gander at our annual DigitalMarketer Year in Review Infographic, and join us as we hit new milestones in 2021!
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Boosting Your Brand Through Social Media Engagement [Infographic]
9Jan By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Boosting Your Brand Through Social Media Engagement [Infographic]

Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts? This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. There are some good pointers here, but it is also important to take these notes as guides, and not prescriptive rules. In order to maximize your results, you need to experiment with each, and test what works with your online community. Check out the full infographic below.
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7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]
22Dec By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]

Are you looking for ways to build your personal brand? Want your personal brand to stand out from the crowd? The team from Resume Now share their tips for success in this infographic. Here’s a quick summary: Find your niche Choose a target audience Build a brand personality Create relevant content Build your social media presence Learn to network Sell yourself Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy
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The Marketing Calendar for 2021 [Infographic]
21Dec By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

The Marketing Calendar for 2021 [Infographic]

Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead. Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to have conspired against any sort of strategic thinking. But the key dates and events remain, even in uncertain times, and with the end of the COVID-19 outbreak seemingly in sight, now is the time to start mapping out a tentative plan, and thinking over your approach for 2021. To help with this, the team from Linqia have published a new, 2021 events calendar to help you stay on top of all the key happenings. Some things might change, might shift around, not everything listed here will play out as e...
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