Identification - Digital Marketing Journals Hong Kong

From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

17Apr

By Casie GilletteNo Comments

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Your website traffic isn’t just numbers. It’s potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you don’t know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), you can start piecing together a clearer picture of who’s behind the clicks and better understand how to reach them. And that’s what we’re going to do. We’re diving into how behavioral data enhances visitor identification and gives you the information you need to turn traffic into r...

Introducing The First And Only Website Visitor Identification ESP

10Dec

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Email Marketing, robot chat

Introducing The First And Only Website Visitor Identification ESP

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many. Needless to say, people are not happy. This is going to hurt. Looks like Klaviyo needs more money.With our current 100k active profiles we would be looking at at a 345% price increase from $400/month to $1,380 – even though we usually stay under the 250k monthly email cap.Guess we need to start suppressing… pic.twitter.com/FQBzfmUtyK— Michael Simpson (@Michael_in_biz) January 14, 2025 For businesses relying on Klaviyo, this update isn’t just a small tweak…it’s a major shake-up....

Maximizing Ecommerce ROI with Visitor Identification & Segmentation

4Apr

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, ecommerce, facebook bot, facebook chatbot, facebook messenger bot, robot chat

Maximizing Ecommerce ROI with Visitor Identification & Segmentation

Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all things ecommerce ROI – we’re talking privacy updates, email deliverability, segmentation, intent, cart abandonment, and so much more. It was a great conversation between two brilliant minds and two platforms that work really well together (check out Sendlane integration if you haven’t already). While we aren’t going to recap the entire thing (you can get the full replay here), we did want to cover a few of the highlights and showcase how ecommerce companies can drive more revenue with visitor identification and audience segmentation. Let’s dive in! Expanded Cart Abandonment Recovery For ecommerce brands, capturing abandoned cart revenue is imperative. After all...

Maximize Klaviyo Performance with Website Visitor Identification

31Jan

By Bradley BabendirNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Marketing, google chat bots, robot chat

Maximize Klaviyo Performance with Website Visitor Identification

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions, browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. And because things are harder, it’s actually a great opportunity to get a leg up on the competition. The combination of tools that I’ll cover today? A match made in heaven: Website Visitor Identification and Marketing Automation! Specifically powered by Customers.ai (of course!) and Klaviyo. We directly integrate with your Klaviyo account to ma...

What is Website Visitor Identification & Why Do You Need This AI Tech?

19Jan

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, AI Marketing, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Increase Website Sales, Lead Generation Tools, robot chat

What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Let’s dive into what website visitor identification i...

Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification

6Jan

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, Digital Advertising, google chat bots, robot chat

Say Goodbye to These 4 Major Ad Problems with Website Visitor Identification

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving faster than a viral TikTok dance. The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta. Unfortunately, this evolution is leading to new problems for advertisers. Let’s talk about the big four right now: Chrome’s adieu to third-party cookies, the pesky problem of click fraud, LinkedIn turning into the ‘Beverly Hills’ of ad costs, and the mysterious vanishing act of click IDs. One of these by themselves would be overwhelming but all four together…what gives? For advertisers, it’s adapt or get left behind. The stakes? Skyrocketing costs and the dreaded dip in ROI. But hey, it’...

How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

30Dec

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Marketing, robot chat

How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me? Check out this chart from Yotpo based on their study “The State of Customer Loyalty & Retention 2023”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It takes time, resources, a commitment to understanding your customers, and data. Data being the key. To understand your customers, and to give them the warm and fuzzy feelings they need, you must have data about them. And that’s where website visitor identification comes into play. Convert Website Visitors into Real Contacts! Identify who is visiting your site with name, email and more. Get 500 co...

27Nov

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, AI Marketing, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbot wordpress, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, Increase Website Sales, Lead Generation Tools, robot chat

What is Website Visitor Identification & Why Do You Need This AI Tech?

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Let’s dive into what website visitor identification i...