Friday, May 1Digital Marketing Journals

Tag: CMO

Building an AI CMO That Becomes Your Strategic Marketing Partner
30Oct By Michael StelznerNo Comments
AI Explored podcast, Expert Interviews, How To, podcast, Social Marketing Strategies, social media, social media marketing

Building an AI CMO That Becomes Your Strategic Marketing Partner

Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you'll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic […] The post Building an AI CMO That Becomes Your Strategic Marketing Partner appeared first on Social Media Examiner.
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
22Dec By Sarah DawleyNo Comments
facebook, facebook marketing, instagram, News, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Here are 5 questions to see how your approach compares. Download the full Social Trends r...
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