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Hootsuite CEO Irina Novoselsky on marketing to Gen Z
Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day.
It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head.
Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete.
It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...
