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How I localized AI-generated emails for international markets without losing the human touch

1Jul

By Aarshiya KhandelwalNo Comments

ai-hidden, artificial intelligence, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and context-aware. The challenge? Making it work in Spanish and French without sounding robotic, clumsy, or culturally off-base. Sounds easy. It wasn’t. The Hidde...

Does human-written or AI-generated content perform better?

By Sean Tinney February 22, 2023 We tested an email written by a human versus one written by artificial intelligence, discover which is better for your emails. Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants? As the use of artificial intelligence continues to expand, it’s no surprise that it has made its way into email marketing. One area in particular where AI has been gaining attention is in the creation of email content. While human-written emails are what we all know and have written for years, many marketers are turning to AI-generated content. But is this better? Surely people ...

Does Google Penalize AI-Generated Content?

With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam, and they can and do sometimes crack down on AI-generated content. Watch my new video to find out how AI-generated articles may hurt your website. Video Transcript Case Studies on AI-Generated Website Content I saw this comment on LinkedIn. Graham had talked about how they were generating AI content at scale, 50 pages generated in one click, and how these pages are actually performing pretty well. Then, Mark Williams Cook, a very smart SEO, replied and said: “well here’s what happened when we did it on 10,000 pages.” So, it was going really well, ranking really well. An...