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How AI-powered solutions can help your business craft superior omnichannel customer experiences | by Enterprise Bot
One of the prickiest problems enterprises face with their string of legacy systems employed to craft integrated, omnichannel customer experiences is, unfortunately, not being able to do exactly that.As much as organisations try to be “customer first” across their various self-service and assisted service channels, without a unified approach to managing their multichannel and cross-channel journeys, they fail to manage the customer’s experience effectively.Customers are frustrated when they transition from self-service to assisted service and have to re-explain their needs. Agents are frustrated when they cannot find critical customer information in real-time and lack the knowledge and context to deliver low-effort experiences. A lot of times if a customer calls, they have no record of the ...