Is Threads Really Scared of Bluesky?
Is Threads really concerned about the rise of Bluesky?
Well, yes and no, though it depends on what exactly you mean by “concerned” in this context.
First off, to clarify the situation, Twitter clone app Bluesky, which was originally launched as an internal Twitter project, and is staffed by former Twitter employees, has jumped from 9 million users in September, to 20 million today.
Now, 20 million is still a long way off of Threads’ 275 million actives, so it’s not like Bluesky is suddenly breathing down Threads’ neck on overall popularity, while neither app is anywhere close to X, which claimed that it’s now up to 570 million monthly actives back in July.
But it does seem like Threads is at least a little concerned, based on its sudden roll-out of a heap of new updates (several of whi...


