Tag: Reviewed

Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

28Feb

By Casie GilletteNo Comments

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Ad Remarketing Software Reviewed: The 15 Best Retargeting Tools

How often do you visit a site for the first time and make a purchase right away? Probably not very often, if ever. You aren’t alone. Most visitors don’t convert on the first visit. In fact, about 98% of people leave your site without making a purchase. That’s why marketers invented retargeting – to swoop in to save the day. Retargeted ads boast click-through rates that are 10x higher than standard display ads and can drive up to a 70% increase in conversions. Awesome, right? Sure but to make retargeting work, you need the right tools. You need ad remarketing software that helps you track visitors, build smarter retargeting audiences, and deliver personalized ads that actually convert. To help you ensure you find the right tool, we’ve reviewed 15 of the best ad remarke...

Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

12Nov

By Casie GilletteNo Comments

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Email Capture Software: The 15 Best Tools for Ecommerce (Reviewed)

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in. From visitor identification to pop-ups that sense when a visitor is about to leave to forms that feel relevant and well-timed, the latest tools make it easier than ever to turn visitors into loyal customers. Ready to up your email game? We are going to break down not just the best email capture software out there, but we’re also going to look at how to use it, who sh...