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NEW in Local Search Grid: Primary and Additional Business Categories
Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why.
This is where Local Search Grid‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews.
Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches.
Did You Know? According to research carried out in 2020, ‘Primary GMB Category’ and ‘...
