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How to Best Tackle Local SEO as a Large Enterprise or Franchise Business
In this new series, Local Search at Scale, Steady Demand’s Ben Fisher gets to the heart of the local SEO issues that matter to large brands and franchises with 100s of locations.
To say that local SEO can be a bit complicated is putting it mildly, and that’s just when speaking about small businesses with a single location. When you’re talking about an enterprise-level organization with numerous locations (i.e. franchises) across numerous markets, it can quickly become a mess.
For starters, before we dive into how to best approach local SEO as a large enterprise, let’s first briefly define what we mean when we talk about local SEO. Local SEO is a marketing strategy that has a singular goal—to help your business be more visible and rank higher in local Google searches. Any type of business ...



