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Instagram’s Experimenting With a New Way to Engage with Trending Memes

28May

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Experimenting With a New Way to Engage with Trending Memes

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new “Memes” option within its Reels editing tools, which would enable you to add popular meme elements into your clips. The meme option would give you access to a range of popular, animated meme elements, which could then be overlaid on your Reels to give them a more topical, engaging element. That could be a popular option, providing a simple way for users to engage with trending meme templates. I mean, IG would also have to keep updating the listing regularly, in order to keep it relev...

How To Become a Pro at Instagram’s Auto-Generated Captions

8Jan

By Colleen ChristisonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter

How To Become a Pro at Instagram’s Auto-Generated Captions

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them. Save time editing photos and download your free pack of 10 customizable Instagram presets now. What are auto-generated captions on Instagram? Auto-generated captions on Instagram are text transcriptions of the speech from a video or Reel. Captions appear on-screen at t...

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

3Jan

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth - and in particular, consolidating its video formats to maximize engagement. In the above video post, in which Mosseri sums up the past year, he also says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’ On the video front, Mosseri says that – you guessed it – Reels will remain the key focus: “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels” The rise and rise of TikTok has consequently increased the pressure on Instagram, which was once the leading platform for young peo...

13Jun

By Ash ChapmanNo Comments

best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, instagram chatbot, Instagram Marketing, robot chat

How to Use Instagram’s NEW Instagram Influencer Marketplace to Grow Your Business – Plus 15 to Ways Launch Profitable Creator-Brand Partnerships

Breaking news! Instagram is launching a “branded content marketplace” — aka, its very own influencer marketplace. It’s a smart move, since Instagram is a major player when it comes to influencer marketing. 87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts turn to Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. Likewise, influencers can expect increasing return on their services; Zuckerberg’s goal is for Instagram’s new marketplace to create a “creator middle class,” where small creators can monetize faster! So, whether you’re a brand looking to expand your reach or an influencer looking to snag some great ...

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

27Dec

By Erica PerryNo Comments

e-commerce, facebook, facebook marketing, instagram, Marketing, redesign, Reels, Shop tab, Social Marketing Strategies, social media, social media marketing, tiktok

How Instagram’s New Redesign is Driving Short-Form Video and In-App Shopping

November 18th, 2020 Marketing Erica Perry Instagram launched Reels in August after a year of testing, and now the platform is getting serious about its leadership in the e-commerce space, and more specifially competing with the likes of TikTok, through some bold real estate changes that give it direct exposure on the main screen. Here’s a look at some of the updates brands and marketers can expect on their feeds and how...

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

23Dec

By Dhariana LozanoNo Comments

instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags. Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for pos...