Tag: Cookie

What Does Google’s Cookie Delay Mean for Marketers?

26Apr

By Casie GilletteNo Comments

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What Does Google’s Cookie Delay Mean for Marketers?

About a month ago I wrote a post titled “Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no more delays and marketers needed to shift their focus before it was too late. And then… Ah, Google. It turns out there would in fact be more delays and the new timeline is somewhere in 2025…maybe. Here’s the thing. Cookies are going away. It might not be 100% by the end of the year and it might not be 100% at the end of next year, but they will go away. While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to...

Advertiser Survival Guide for the End of the Cookie Era

15Feb

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, Digital Marketing, robot chat

Advertiser Survival Guide for the End of the Cookie Era

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. According to Martech, 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year. It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue. That isn’t going to change. What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places. The bad news is i...