Wednesday, October 27Digital Marketing Journals

Tag: Color

A Complete Guide to Color Wheels & Color Schemes
design, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

A Complete Guide to Color Wheels & Color Schemes

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Hi. I'm Bethany, and I will be the first to tell you that I'm not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I've spent most of my days creating infographics and other visuals for blog posts. So, while I...
Pantone Color of the Year 2021
building website, creating a website, google web designer, internet design, News, Visual Design, web design, web design company, web designer, web page design, website builder, website design

Pantone Color of the Year 2021

It’s that time again: the self-fulfilling prophecy that is the Pantone Color of the Year has been announced for 2021. For 2021, we’re getting two colors of the year. The colors selected to grace museum gift shops, and end-of-year blog posts are Ultimate Gray (a mid-range gray somewhere around #939597) and Illuminating (a citrus yellow that’s approximately #F5DF4D).A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.The last time Pantone selected two colors was Rose Quartz & Serenity in 2016, and we all know what a tranquil, serene year that was; so 2021 will presumably unleash the curse of an ancient mummy on the world, or see us collide with the Sun. 2020’s color, “Classic Blue”, probably wasn’t much of a color of the year u...
A Designer’s Life with Color Vision Deficiency – A List Apart
Accessibility, building website, creating a website, design, google web designer, internet design, User Experience, web design, web design company, web designer, web page design, website builder, website design

A Designer’s Life with Color Vision Deficiency – A List Apart

So, what is it like to be color blind and also work in the web design and development industry? I’ll answer that question throughout this article, but it’s something that’s always factored into my thoughts, given my passion for design and now my career. I wonder if having “normal” vision would have made me a better artist growing up. Would it make me better at my job now? Would I have pursued a more design-oriented career, as opposed to one that’s more dev-focused? These are just some of the things that pop into my head. Article Continues BelowAs to my job and my color vision, no, colorblindness doesn’t affect my work as much as you’d think. During design meetings, I can quickly point out areas where we need to reconsider our color palette. While reviewing layouts, I’m ab...