Saturday, June 19Digital Marketing Journals

Forget Chatbots and Create a Workbot Instead | by Botspice | Apr, 2021


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There is no denying that chatbots have gained enormous popularity over the past few years. From e-commerce to social media platforms, bots are everywhere. Through chatbots, companies are automating various repetitive tasks like sales, customer support, and online banking. But is this enough in generating more leads and getting an edge over your competitors. Chatbots are fully scripted and provide limited options to users/customers.

With the rising complexity of navigating the digital workplace, technology is evolving to offer new routes to the information employees need. Gartner reports that 70% of white-collar workers will interact with conversational platforms daily by the end of 2021. Workbot combines natural language processing with artificial intelligence and adds a human touch to the conversation to provide relevant responses.

Why Workbot is the Future?

The breakthrough in technology has completely changed the way the business communicates with their customers. Organizations are under tremendous pressure to drive customer interactions effectively and respond to their query in minimal time. Gartner reports that virtual assistant usage in the workplace will climb to 25 percent by the end of 2021. To meet your business goals and generate more revenues, companies must implement a system that engages customers more effectively by providing relevant content in the shortest time.

Workbot is your best bet when it comes to creating engaging and interactive conversations. Workbot increases user engagement by using interactive workflows and make the conversation more human-centric. They help businesses in educating their customers about their products, services, and other marketing campaigns.

For example, workbot helps in educating students by providing an interactive learning platform experience to them. It allows the education platform to automate student’s queries, take surveys, and collect their questions. It also allows you to download various multimedia and other documents for a complete visual and interactive learning experience.

1. Chatbot Trends Report 2021

2. 4 DO’s and 3 DON’Ts for Training a Chatbot NLP Model

3. Concierge Bot: Handle Multiple Chatbots from One Chat Screen

4. An expert system: Conversational AI Vs Chatbots

Benefits of a Workbot

Technology shift expects businesses to take ownership of the customer engagement process. Optimizing the customer experience and implementing real-time and consistent interactions is the way forward. Workbot does just that by creating a positive and memorable experience at various customer journey touchpoints. It not only brings benefits for businesses but also to learners and customers.

It provides the following benefits to businesses:

§ Help customers learn about your products, services, and marketing campaigns.

§ Help new hires in a smooth onboarding process.

§ Help employees learn organization ethos, Sop’s, and new skills.

It provides the following benefits to learners or customers:

§ Make learning interactive and personalized with sound pedagogical frameworks.

§ Help learners or customers access multimedia or other documents that are useful for further learning.

§ Help learners or customers take surveys to provide feedback.

§ Help students to learn anytime from any location.

Are People Ready for Workbots?

Do you find pre-coded chatbot responses irrelevant? Are you struggling to find information using chatbots because of their rigid conversational structure? If yes, then the adoption is expected to be quick and easy. Workbot adoption also depends on how well a workbot engages users and improves customer experience.

Users often lose their interest when they must choose options that are pre-coded and are irrelevant. If it continues to do so, users may completely abandon it. Workbot is quite helpful here. As it utilizes natural language processing, it can drive the conversation better. NLP relates thoughts, intent, language, and pattern and responds accordingly.

Conclusion

Botspice workbot takes away the effort of coding and building your brain to drive the conversation. It allows you to modify the workflow and deploy your workbot in minimal time. If you are curious to learn more, reach out to our expert and start your journey with a workbot.

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